The smart design tool, which was launched in July last year, now gives an even more realistic and precise image of the configured bed in the right color and fabric.

With the configurator, customers can look at all possible options at home or in the store, and there are quite a few: 11 Auping beds can be configured in billions of variants. The tool is now refreshed and easier to use.

Thanks to an easy to use menu structure, clear descriptions and the use of icons, it is now a lot simpler for consumers to configure a bed. The tool has been made even more visual with larger, sharper images and detailed close-ups of the fabrics and colors. The renewed configurator also works much better and more intuitively on a mobile phone. This is important, because more than 70% of visitors use a mobile device.